For Immediate Release
December 12, 2011
contacts at end
Flagstaff Ale Trail Kicks Off
Flagstaff, Ariz. – The Flagstaff Ale Trail, a walking tour of craft breweries, debuts this week. Participants join the Ale Trail by purchasing a souvenir passport and unique silicone beer pint at FlagstaffAleTrail.com and then start their self-guided tour of downtown breweries at either Lumberyard Brewing Company or Flagstaff Brewing Company. Also with their passport, Ale Trail walkers receive a map, special discounts at participating breweries and passport stamps at each stop along the route of a hand-crafted beer tasting adventure.
The breweries on the less-than-mile-long Flagstaff Ale Trail are Beaver Street Brewery, Flagstaff Brewing Company, Lumberyard Brewing Company and Mother Road Brewing Company. As a special bonus, patrons may arrange in advance to tour and taste hand-crafted beer at Mogollon Brewing Company, located about four miles east of downtown. “We’ve received enthusiastic support from all the breweries,” said Geoff Barnard of the Flagstaff Ale Trail. “They view this as a great new way to offer people a new Flagstaff experience.”
The Flagstaff Ale trail is a passport to the Arizona high country’s finest-hand crafted beers – a tasting adventure, a walking tour, a year-round experience in this scenic mountain town plus a way for participants to make and savor memories with friends and family. “We’re supporting local businesses and giving visitors a great reason to linger downtown, walk and explore,” said Steele Wotkyns of the Flagstaff Ale Trail.
Lumberyard Brewing, Flagstaff Brewing and a brand new Flagstaff brewery, Mother Road Brewing Company – are all offering great discounts for Flagstaff Ale Trail participants. “The Ale Trail is a great value. The breweries are offering a variety of discounts on both beer and food orders,” said Barnard. “These special discounts will change over time.” (For details visit FlagstaffAleTrail.com then see News).
In addition to being able to purchase the Flagstaff Ale Trail package (passport and souvenir beer pint) online, participants can also begin their tour by purchasing this package in person at Flagstaff Brewing Company or Lumberyard Brewing Company in downtown Flagstaff, Arizona.
Flagstaff is a fabulous base camp for outdoor adventures, including Grand Canyon trips. “The Flagstaff Ale Trail complements that. It’s a fun new activity for locals and visiting friends and family,” said Wotkyns.
One reason for the mid-December launch of the Flagstaff Ale Trail is in response to consumer interest to buy the Ale Trail packages and especially the souvenir beer pints as holiday gifts said Barnard. “We’re starting just before the holidays because a lot of people are looking for something different as a gift idea, and it’s perfect for out-of-town visitors,” he said.
“In the 99 Things To Do in Northern Arizona, published recently by the Arizona Daily Sun, beer tasting in downtown Flagstaff is the #1 thing to do!,” said Barnard. “We’ve come up with a way to organize people’s experience to do just that! Beer tasting is becoming enormously popular for both serious connoisseurs and casual lovers of good brews.”
As it grows the Flagstaff Ale Trail has other goals, particularly to provide jobs for people with disabilities. “We intend to sell Flagstaff Ale Trail shirts, hats and other merchandise through our online store,” said Barnard. “We’re planning to have the fulfillment of those online orders done by Minnesota Life College in Minneapolis. Minnesota Life College, where my son lives in a supported community, teaches young adults with learning disabilities how to live independently. Creating jobs is one of the College’s key goals and ours as well. Flagstaff Ale Trail will also donate a share of profits to local charities.”
Visit FlagstaffAleTrail.com for all the details on the brand new Flagstaff Ale Trail!
Flagstaff Ale Trail on Google+
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contact: Steele Wotkyns, 928-266-2129, steele[at]flagstaffaletrail[dot]com
Geoff Barnard, 928-606-0148, geoff[at]flagstaffaletrail[dot]com